Healthcare · 16 weeks
A clinic brand rebuilt from scratch.
Brand strategy + visual system + new website for an aesthetic clinic. In 16 weeks the brand became coherent and organic search visibility grew 4x.
4x
organic traffic
Challenge
Strong service, scattered brand.
A 10-year-old clinic with strong medical credibility but a fragmented digital presence. Logo, message, web and social were disconnected.
- 3 different logo variations were being used across channels.
- Website was from 2017, not mobile-friendly, no booking system.
- Content was full of medical jargon; patients were intimidated, brand felt unapproachable.
Approach
Strategy → visual system → web → content.
- 01
Brand discovery
Interviews with doctors, current patients, competitor analysis, new positioning.
- 02
Visual system
Single logo system, color palette, typography, photography direction, brand book.
- 03
Website
Next.js + CMS, mobile-first, online booking, service detail pages, blog.
- 04
Content & SEO
20 SEO-focused blog posts, patient-language content, schema markup.
Results
What 16 weeks produced.
Brand consistent, site fast, patients booking online; non-paid channels driving more inquiries.
Organic traffic lift
Online booking rate
Page load time
Lighthouse score
Visuals
Brand book + website screenshots.
Case data is real customer data; visuals are demo placeholders.
Let'sgrowtogether.
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