Restaurant · 120 days
Doubled in-store visits.
Local SEO + Instagram strategy for a Denizli restaurant. In 4 months, Google Business views grew 5x and store visits doubled.
2x
in-store visits
Challenge
Locally known, digitally invisible.
12-year-old restaurant, but Google Business profile was incomplete, Instagram irregular and online ordering missing. The new generation of customers wasn't being reached.
- Google Business profile had 18 photos, missing info, last post 8 months old.
- Instagram averaged 1 post per week, no stories, no reels ever tried.
- Local SEO ranking for 'denizli breakfast' wasn't even on the first 3 pages.
Approach
Local SEO + Instagram + on-site shoots.
- 01
Google Business optimization
Profile gaps filled, weekly posts, customer review response routine.
- 02
On-site shoots & content
Two shoot days per month, 30 reels + 60 static posts, brand voice clarified.
- 03
Local SEO content
City + category long-tail blog posts, schema markup, local backlinks.
- 04
Community management
Comment & DM responses, hashtag strategy, local influencer collabs.
Results
What 4 months produced.
Digital visibility grew, physical traffic returned to the restaurant.
In-store visits
Google Business views
New Instagram followers
'denizli breakfast' rank
Visuals
Shoot and content samples.
Case data is real customer data; visuals are demo placeholders.
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