E-commerce · 90 days
Lifted store conversions 3.4x.
A local e-commerce brand's Meta Ads account and product pages were rebuilt from scratch. In 90 days, conversions hit 3.4x and CPL dropped 48%.
3.4x
conversion lift
Challenge
Budget out, orders barely in.
The brand spent 80,000 TRY/month on Meta Ads but ROAS was stuck at 1.2. High add-to-cart, low checkout.
- The same creative ran for 6 months with no fatigue tracking.
- Audiences were too broad: 18-65, all of Turkey, no interests.
- Product page loaded in 5s; mobile abandonment hit 60%.
Approach
From account audit to landing page rebuild.
- 01
Audit & cleanup
Killed inactive campaigns, ran creative fatigue analysis, narrowed targeting.
- 02
Funnel rebuild
Separate awareness → consideration → conversion campaigns with retargeting layers.
- 03
Creative pack
12 new creatives (static + video + UGC-style); A/B tests revealed 3 winners.
- 04
Landing optimization
Product page redesigned, page speed 5s → 1.4s, mobile-first checkout.
Results
What changed in 90 days.
Budget held flat; sales multiplied, lead cost halved.
ROAS lift (1.2 → 4.1)
Cost per lead
Conversion rate
Page load time
Visuals
Before / after screenshots.
Case data is real customer data; visuals are demo placeholders.
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