Online Education · 75 days
New course launch: 940 sales.
Personal-brand-led online course launch. From zero email list to content funnel and Meta Ads campaign — 940 product sales in 75 days.
940
launch sales
Challenge
The instructor's only asset was an Instagram account.
Course content was ready, demand seemed real, but no sales infrastructure. Email list at 0, launch plan at 0.
- Only organic Instagram traffic; conversion rate unknown.
- Launch date 75 days out with no marketing plan in place.
- First launch — failure could damage the personal brand.
Approach
Content + email + ads triangle.
- 01
Lead magnet
Mini version of the course (PDF + video) free download — 4,200 emails in 30 days.
- 02
Nurture sequence
12-email automated flow that addresses customer objections in stages.
- 03
Ad funnel
Awareness (video) → consideration (case) → conversion (offer). Retargeting included.
- 04
Launch week
Early access, 7-day cart-open window, last-24-hour urgency messaging.
Results
What 75 days produced.
From-scratch launch closed at 3x the category average conversion rate.
Total sales
Email list (new)
Email → sale conversion
Ad ROAS
Visuals
Funnel and email samples.
Case data is real customer data; visuals are demo placeholders.
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